Deutsch Family Wine & Spirits said it will sign a new five-year brokerage agreement with Breakthru Beverage Group in Pennsylvania.
Deutsch Family has had a very successful partnership in Pennsylvania with Majestic Wine & Spirits for 33 years. Breakthru announced earlier this week that they will acquire Majestic and integrate Majestic into Breakthru’s Pennsylvania operation.
This new agreement in Pennsylvania is in addition to Deutsch Family’s successful multi-year distribution agreements with Breakthru in Washington D.C., Delaware, Maryland and portions of Virginia where Breakthru has been a top-performing multi-state partner for DFWS. The agreement will be effective after the closing of the Majestic acquisition.
“As a family-owned business, we prefer to partner with other high-performing family-owned businesses who share our values and commitment to building consumer-driven brands for the long-term,” said Peter Deutsch, CEO, Deutsch Family Wine & Spirits. “We are excited to partner with Breakthru in Pennsylvania and leverage our mutual strengths to deliver the kind of excellent results we have enjoyed with Breakthru in the other markets where we’re partnered.”
Breakthru will continue to focus on growing Deutsch Family’s portfolio of wine and spirits brands, including the No. 1 imported wine brand in the U.S., [ yellow tail ]; America’s fastest growing wine brand over $10, Josh Cellars; premium 90+ rated Sonoma wine brand The Calling; and award-winning Redemption Whiskey.