The 20,000-seat venue in historic Fair Park in Dallas is the largest amphitheater in the Dallas/Fort Worth metroplex.
Under the terms of the deal Dos Equis® will be the exclusive naming rights partner of the facility and be integrated into the official logo of the Pavilion. Prominent signage throughout the venue, including façade, box office and LED displays will drive brand awareness among the hundreds of thousands of legal drinking age concertgoers and enhance the music experience. Acts signed to date span a range of music genres and include Foo Fighters, Luke Bryan, Kendrick Lamar, Lynyrd Skynyrd, and Dave Matthews Band.
Opened in 1886, Fair Park covers 277 acres just east of downtown Dallas. Its cultural, educational, sports and music facilities play host to more than seven million visitors each year. Dos Equis Pavilion will play host to top music talent throughout 2018, keeping the popular Mexican imported beer top of mind among music lovers and beer drinkers in the beer brand’s top market.