This Mother’s Day, Crown Royal is honoring the Mothers Of Military (M.O.M.) servicemen and women for their selflessness, generosity and dedication by creating 1,000* custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military insignia, ribbons and medals.
The M.O.M. Medals are in the shape of a pentagon to represent the five branches of the United States Military and feature the Greek goddess of motherhood Ancient Leto, as well as a double strand rope to symbolize the strength of the bond between a mother and her child.
Consumers of legal drinking age can nominate mothers 25 years or older for the M.O.M. Medal at CrownRoyal.com/MothersDay. Select nominated mothers will receive the physical M.O.M. Medal to cherish, and other mothers will be honored digitally on the “Wall of M.O.M.s.”
“Crown Royal has supported the military for nearly a decade and showing gratitude to the mothers of these military servicemembers felt like a natural evolution of this commitment,” said Nicola Heckles, Director, Crown Royal at Diageo North America. “Raising a son or daughter who serves in the military is one of the more generous things a person can do, and our goal is to inspire others across the country to give these mothers the thanks they deserve – this Mother’s Day and every day.”