3 Badge Mixology is working with key accounts around the country to create La Hora del Vermut (the Vermouth hour) and naming May 15 as National Vermouth Day.
Vermouth is a celebrated tradition in Spain as it is often enjoyed before lunch as an aperitif with tapas or later in the afternoon over ice with a splash of tonic. La Hora del Vermut is for relaxing and savoring this traditional drink with friends before embarking on other activities. La Pivón is working with key accounts to mark La Hora del Vermut by providing support materials on the occasion and by establishing May 15 as National Vermouth Day.
“La Hora del Vermut is a time to relax with good company. It’s a time to pause for a refreshing, light and easy-to-drink cocktail before your evening festivities,” noted August Sebastiani, president of 3 Badge Beverage Corp. “La Pivón is a traditional Spanish vermouth that fits perfectly with La Hora del Vermut. We want to highlight the occasion and this classic drink by establishing National Vermouth Day.”