Crook & Marker, Hamilton, N.J., introduces a new line of Spiked Sodas made with organic alcohol and zero sugar to deliver consumers the classic soda taste they’ve been longing for –– without excessive calories, artificial ingredients and loads of sugar.
Crook & Marker Spiked Sodas are sugar-free, caffeine-free, sweetened from natural sources, gluten-free, non-GMO and vegan, with 80 calories, no artificial flavors and less than 1g net carbs per can and 4% ABV.
They will be available in Classic Cola, Lemon Lime, Ginger Ale and Root Beer flavors and will begin rolling out in select regional markets in October, with a national launch expected for early 2020.
“Soda has become a bad four-letter word in many households across America – not because anyone ever fell out of love with the taste of soda, just the sugar and broken ingredients that came with it,” said Weiss, Founder of Crook & Marker.
“When other alcohol companies tried hard sodas, they didn’t bother fixing the ingredients, which is why consumers never held on. Imagine dumping 15 packets of sugar into your drink, which is what some of those brands are doing!” he said.
“We see today’s consumers, particularly millennials who are now all of legal drinking age, reject sugar, carbs and ultimately calories, but still demand great flavor and enjoyment. We believe hard seltzers were just the first stop in their pursuit for a better way to drink,” Weiss continued. “Crook & Marker’s mission is to lead the industry away from bland and compromised ingredients and give consumers what they’re seeking — a portfolio of adult beverages that are perfect for having a good time and deliver bold flavor, variety and transparency.”