The sponsorship includes branding of Comerica Park’s right field bar and Coppercraft Distillery signage featured at the ballpark’s Bourbon Bar. The Coppercraft Distillery Bar, located on the Pepsi Porch in right field, offers a fantastic view of the ballgame and boasts outdoor lounge seating, fire features and a number of high definition televisions to create the ultimate fan experience.
“This agreement advances our long-term growth strategy, which includes expanding awareness of the Coppercraft brand throughout the Detroit metropolitan area and the State of Michigan,” said Brandon Joldersma, director of sales for Coppercraft Distillery. “Fans can now enjoy watching Tigers games from a unique vantage point at the Coppercraft Distillery Bar in right field, and at a dedicated Bourbon Bar on the main concourse.”
Coppercraft was founded in Holland, Mich., in 2012, and was one of the first licensed distillers in the state. The company has announced significant expansion plans for the Detroit metropolitan area in recent months. Late last year, Coppercraft hired its first full-time sales representative in the area, and its products are now available at more than 260 retail locations across the metro Detroit market.