The new standalone, vertically integrated fine wine and craft spirits business unit to enable its aspiration to be the leader in the fine wine category and among the top portfolios in cult and luxury wine. The company will hire an executive leader to oversee the business unit, coordinating brand building, commercial, DTC and hospitality accountabilities, reporting to Robert Hanson, EVP/President, Wine and Spirits.
At the same time, CBrands said it promoted Jaymie Schoenberg has been promoted to the newly created role of SVP-Brand Management – Mainstream & Premium Brands, Chris Millard has been promoted to the newly created role SVP-Winegrowing & Distilling, and Ollie Davidson to the newly created role of SVP-Production & Engineering. This role will lead across both wine and spirits production, as well as all external production and the company’s engineering and capital programs.
Constellation launched its wine and spirits business transformation in 2019 and has evolved its portfolio into a focused set of higher-end brands aligned with consumer preferences. The portfolio continues to outpace high-end wine and spirits segments, primarily driven by its Power Brands at the greater than $11 price point including Kim Crawford, Meiomi, The Prisoner Wine Co., and High West.
The company began its Digital Transformation in 2020 and aspires to be the strongest direct-to-consumer and digital commerce business in the category. Constellation’s DTC and 3-tier e-commerce businesses are leading the category, with its wine Power Brands outpacing the market + 23% and +35% pts respectively. The company continues to pursue the long-term consumer premiumization trend and is committed to enhancing its fine wine & craft spirits segments where consumer growth is occurring.