Category Archives: Spirits

7 Million Barrels Later, Max Shapira Recalls the Tremendous Gamble that Started Heaven Hill

Posted on February 8, 2015 by Joel Whitaker

When Max Shapira goes to work, he oversees 700 people who work at Heaven Hill Distilleries. It’s a family business and the sixth largest spirits supplier in the country.  Tuesday (2/10), the company will fill its 7 millionth barrel of … Continue reading →

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Smirnoff Adopts Populist Advertising Theme

Posted on April 10, 2014 by Joel Whitaker

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading →

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George Washington’s Distillery Featured on CNBC

Posted on March 23, 2014 by Joel Whitaker

George Washington’s Distillery reopened for the 2014 season on Friday at Historic Mount Vernon.  George Washington’s Peach Brandy will be going on sale tomorrow (4/1), and CNBC ran a nice package noting the history of the distillery.  You can see … Continue reading →

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Maker’s Mark to Boost Production 50%

Posted on February 28, 2014 by Joel Whitaker

Maker’s Mark is getting set to boost production 50%, Chief Operating Officer Rob Samuels said. In a letter to the brand’s ambassadors, Samuels said a new still will be installed at the historic distillery in Loretto, Ky., next to the … Continue reading →

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