Category Archives: Spirits

Brown-Forman Celebrates 70 Years of Barrel Making

Posted on February 10, 2016 by Joel Whitaker

Brown-Forman is celebrating 70 years of barrel making in a ceremony Wednesday (2/10) morning. Founded in 1945, the Brown-Forman Cooperage is the oldest continuously operating new barrel whiskey cooperage in the world.  It’s where barrels are hand-crafted for aging of spirits … Continue reading →

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CBrands Acquires Minority Stake in Nelson’s Green Briar Distillery

Posted on January 11, 2016 by Joel Whitaker

Constellation Brands, Inc. acquired a minority stake in Nelson’s Green Brier Distillery, Greenbriar, Tenn., which produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market, and sell its products. The investment is … Continue reading →

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Jim Beam Ads Focus on Product

Posted on January 11, 2016 by Joel Whitaker

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading →

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New Short Film Series from Finlandia Opens with Dive in Finnish Waters

Posted on November 12, 2015 by Joel Whitaker

I cannot imagine diving in the waters of Finland. Not in the summer, much less in early fall. Not even if I was wearing a well insulated wetsuit.  Much less “deep diving,” going about 123 feet down, no scuba pack … Continue reading →

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Why Alexander Stein Named His Product ‘Monkey 47 Gin’

Posted on July 23, 2015 by Joel Whitaker

We swung by the German Embassy yesterday, where Alexander Stein, managing partner of Black Forest Distillers, was holding forth on Monkey 47 Gin.  If the story makes the product, this top-shelf brand has a good future.  If the endorsement of … Continue reading →

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National Archives Exhibit Highlights Nation’s Two Views

Posted on March 6, 2015 by Joel Whitaker

Who knew? There’s more to see at the National Archives in Washington than the original Declaration of Independence and the original U.S. Constitution. A terrific exhibit opening today — weather permitting — features a number of exhibits from the Archives’ … Continue reading →

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