Category Archives: Spirits

New Belgium Names Beam Suntory Exec as CEO

Posted on July 19, 2017 by Donna Whitaker

Steve Fechheimer, who has been chief strategy officer at Beam Suntory, the Chicago-headquartered spirits company that owns Jim Beam Bourbon, Maker’s Mark Whiskey and Pinnacle Vodka, will assume leadership of the employee-owned brewer of Fat Tire beer. “I’m excited and … Continue reading →

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4.2% All-Natural, Gluten-Free Spritz Introduced

Posted on July 19, 2017 by Donna Whitaker

Vivify Beverages, Greenville, S.C., introduces Itz Spritz, a 4.2% ABV, all-natural, gluten-free spritz experience that’s described as a new and innovative alternative to artificially-flavored malt beverages and often flavor deficient hard seltzers. “Itz Spritz is the culmination of many dinnertime … Continue reading →

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Smirnoff Launches ‘Made in America’ Campaign with Ted Danson

Posted on July 19, 2017 by Donna Whitaker

It’s an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.”

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Bacardi Employees, Surfrider Team for Beach Dune Restoration

Posted on July 19, 2017 by Donna Whitaker

As part of the Bacardi ‘Spirit for Life, Caring Together’ annual Corporate Responsibility Month community service volunteer program, dozens of employees from the Coral Gables regional headquarters office, guided by Surfrider Foundation volunteers, removed large swaths of the invasive scaevola … Continue reading →

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Ronald Reagan Decided 33 Years Ago 18-Year-Olds Can’t Buy a Beer

Posted on July 19, 2017 by Donna Whitaker

Consider chugging one for the Gipper this afternoon. Thirty-three years ago Monday (6/17), President Reagan yielded to peer pressure and, using the power of the federal purse-strings, forced the states to play the worst drinking game of all time. With … Continue reading →

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Black Magic Intros Half-Seas Sparkling Cocktails

Posted on July 19, 2017 by Donna Whitaker

Black Magic Beverages, Seattle, introduces Half-Seas Sparkling Cocktails.  The introduction includes three “true” ready-to-drink canned cocktails, The Bramble, Daiquiri and Paloma.  Each is made with real spirits, rather than malt or other fermented alcohols, premium ingredients, and a touch of … Continue reading →

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