Black Magic Intros Half-Seas Sparkling Cocktails

Black Magic Beverages, Seattle, introduces Half-Seas Sparkling Cocktails.  The introduction includes three “true” ready-to-drink canned cocktails, The Bramble, Daiquiri and Paloma.  Each is made with real spirits, rather than malt or other fermented alcohols, premium ingredients, and a touch of effervescence for craft cocktail quality to enjoy anytime and anywhere.

The name “Half-Seas” is inspired by a 1700’s sailor term, “half–seas over,” which is said to originate from the notion of a heavy-laden ship, so low in the water that small waves, or half-seas, wash over the deck. This term represents the leisure and pleasure of imbibing.

The canned variations are described as balanced, refreshing, and simple, while delivering a unique beverage experience through a champagne-like level of carbonation; a unique trait for the canned format that cannot be recreated at a bar. As three commonly recognizable drinks, the newly announced sparkling canned varieties are quality craft cocktails, both elevated and convenient. Half-Seas Sparkling Cocktails are made from the finest ingredients including premium spirits, bitters, mixers, modifiers and pure cane syrup.

The Bramble is a cocktail created in 1980s London and the original brings together dry London gin, berries, and citrus. The Half-Seas Bramble pays tribute to that original recipe with the added touch of effervescence and is sure to be an instant classic.

As one of the most popular cocktails in the world, the Daiquiri’s ingredients of rum, lime and sugar is replicated in the Half-Seas sparkling variety. Half-Seas elevates this classic, said to be derived from the British sailor’s “grog” of the 1700’s, with an added twist of bubbles sure to be a favorite for cocktail connoisseurs and newcomers alike.

The Paloma, the most well-known tequila-based drink of Mexico, is even more globally recognized than the margarita. Half-Seas takes this traditional cocktail a step further with Half-Seas own all-natural grapefruit soda for a personalized touch and delicious twist.

At approximately 12% alc/vol in 200ml cans, these cocktails are said to be close in proportion and strength to a cocktail you would receive at a bar.  The suggested retail price is $16-$20 per 4-pack.

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