Category Archives: Spirits

Tecate Boosts Paid Media Five-Fold This Year

Posted on January 29, 2018 by Donna Whitaker

Tecate will increase investment in paid media five-fold in 2018 with its “We Are Bold” campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-

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Bogart Signs NY Wine & Spirits

Posted on January 29, 2018 by Donna Whitaker

New York Wine & Spirits, a division of Manhattan Beer Distributors, has begun distributing the full Bogart Spirits product line — gin, whiskey, vodka and rum — across metropolitan New York, including all five boroughs of New York City, Long … Continue reading →

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Pernod Ricard USA Bans Plastic Straws

Posted on January 29, 2018 by Donna Whitaker

Pernod Ricard USA will no longer purchase plastic straws and stirrers, joining a consumer movement.

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Tax Cut Spurs Suntory to Invest $904 Million in U.S. Bourbon Production

Posted on January 24, 2018 by Donna Whitaker

Most of the money will be invested in Kentucky distilleries operated by Beam Suntory to improve capacity and add more aging barrels and warehouses at its Beam and Maker’s Mark units.

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Brown-Forman Sets Stock Split, Special Dividend, Funds Retirement Plan

Posted on January 24, 2018 by Donna Whitaker

Both Class A and Class B common stock will participate in the stock split, which is being treated as a stock dividend.  For every four

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Four Roses Updates Packaging

Posted on January 24, 2018 by Donna Whitaker

Four Roses Distillery announced a new bottle design for Four Roses Bourbon, the brand’s namesake offering. ​ ​The renewed packaging was designed to maintain consistency, in color and style, with the brand’s other signature products–Four Roses Small Batch and Four Roses … Continue reading →

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