Category Archives: Sales

Luxury Spirits Brands Grow 43% in Year

Posted on March 17, 2022 by Joel Whitaker

The 2021 growth rate was more than double the average 18 percent annual rate observed over the previous five years, the Distilled Spirits Council of the U.S. said as it released its Luxury Brand Index. “Faced with restaurant and travel … Continue reading →

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Who’s Drinking Hard Seltzer?

Posted on March 15, 2022 by Joel Whitaker

In a word, Millennials, 63%  in general, 53% on Drizly.  While Drizly drinkers lagged in hard seltzer compared to Millennials, that pattern was flipped when it came to Gen X, where 30% of Drizly buyers ordered hard seltzer vs. 24% … Continue reading →

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On-Premise St. Patrick’s Day Bev/Al Sales Seen 5-15% Higher Than Pre-Pandemic

Posted on March 10, 2022 by Joel Whitaker

Catalina, which specializes in shopper intelligence and targeted in-store, TV, radio and digital media and claims the world’s richest real-time shopper database, predicts St. Patrick’s Day week in 2022 will be comparable to last year. Alcohol sales for Super Bowl week this … Continue reading →

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Omicron Slowed On-Premise Recovery: SipSource

Posted on March 7, 2022 by Joel Whitaker

The combined wine and spirits channel shifting index for on-premise reached 82.3 for the 12 months ending January 2022, an improvement from the 80.7 CSI for the 12 months ending December 2021. “The on-premise CSI continues to make small gains … Continue reading →

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Bourbon Dominated Whiskey Sales on Drizly in 2021

Posted on March 1, 2022 by Joel Whitaker

It represented 38% of sales, followed by Scotch at 33%, Irish Whisky at 8%, Flavored Whiskey at 7%, Rye at 6%, Japanese at 4%, Canadian at 3% and Single Malt at 2%. In 2021, Irish whiskey accounted for an 8.5% … Continue reading →

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NBWA Purchasers’ Index Lowest in 12 Years

Posted on February 28, 2022 by Joel Whitaker

The National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for February 2022. For the second month in 2022, the industry has reverted to pre-pandemic trends. The February 2022 BPI survey shows the total beer reading at 43 and “at-risk” inventory at … Continue reading →

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