Category Archives: Sales

FMB/Seltzers Continue to Fall, Imports Gain in NBWA Beer Purchasers’ Index

Posted on November 2, 2021 by Joel Whitaker

The FMB/seltzer segment continued to see significant declines in the National Beer Wholesalers Association‘s Beer Purchasers Index this summer. This segment took another big hit, falling 48 points from 92 in October 2020 to 44 in October 2021. The index for imports continued into expansion territory … Continue reading →

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Halloween Sales Up 22%: Drizly

Posted on November 1, 2021 by Joel Whitaker

Drizly reports Halloween weekend sales were up 22% compared to the average sales of the past four weekends in October. On the day of Halloween, Sunday the 31st, sales were up 11% compared to the average of the previous 4 Sundays. … Continue reading →

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Beer Shipments Fall 5.1% in September

Posted on October 28, 2021 by Joel Whitaker

Perhaps they overdid it. U.S. brewers wasted no time rebuilding inventories at wholesalers after the pandemic, with the result distributors had an abundance of product in the early months of the summer.  The result:  Shipments slowed considerably beginning in July, … Continue reading →

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Spirits Performing Better Than Wine On-Premise: WSWA SipSource

Posted on October 27, 2021 by Joel Whitaker

The on-premise sector continues to improve, and SipSource, which tracks trends for distributors, finds growth resumed in September after stalling in August.  The September data shows spirits are performing much healthier (index of 94) on-premise than wine (index of just over … Continue reading →

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On-Premise Velocity 22% Higher Than Like Week in 2019

Posted on October 26, 2021 by Joel Whitaker

CGA’s latest sales data shows On Premise velocity in outlets currently trading is +37% higher than the same time last year in the week to October 16 and +22% against the equivalent week in 2019. Daily velocities have been generally … Continue reading →

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Control States’ Spirits Case Sales Up 4% in September

Posted on October 26, 2021 by Joel Whitaker

During September nine-liter control states spirits case sales grew 4.0% over same period sales last year, a noteworthy growth rate measured against its Himalayan comp (17.9%), National Alcohol Beverage Control Association reports. Alabama (8.3%), Montgomery County Maryland (13.6%), Michigan (3%), … Continue reading →

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