CGA’s latest sales data shows On Premise velocity in outlets currently trading is +37% higher than the same time last year in the week to October 16 and +22% against the equivalent week in 2019.
Daily velocities have been generally flat or slightly positive over the last two weeks. Most key states observed an uplift in velocity due to Columbus Day on Oct. 11, with New York experiencing the greatest boost (+46%) thanks potentially to the extra footfall from the parade taking place in the city.
Average outlet dollar sales (velocity) trends have been generally positive in recent weeks following declines in August.
These recent trends are mirroring 2019, suggesting that the country is back to experiencing normal seasonal trends.
Matthew Crompton, CGA Client Solutions Director, Americas, said: “As we look towards 2022, it’s now more important than ever to have access to the latest data and insights in the On Premise, as consumer behavior shifts and settles into a new normal. CGA’s solutions can help to ensure that suppliers and operators alike have a full understanding of the On Premise, and maximize their opportunities within the channel.”