Category Archives: Research

Strong Finish On-Premise Seen for 2021

Posted on December 20, 2021 by Joel Whitaker

Positive consumer outlook and current sales trends suggest strong finish to the year for the On Premise, reveals latest CGA research. CGA notes the on-premise is critical, even for marketers focused on off-premise sales.  Some 53% of consumers say menu … Continue reading →

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As Holidays Near, More Beer Pouring Locations Open

Posted on December 20, 2021 by Joel Whitaker

Some 93% of all locations are open and pouring beer, BeerBoard said.  It’s the first time since May that 93% of locations have been open, although the open rate has consisted registered at 90% or above since late January. Average Number … Continue reading →

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86% of Consumers Have Plans to Celebrate Holidays

Posted on December 19, 2021 by Joel Whitaker

That’s according to Nielsen IQ which found 55% will be decorating the inside of my home, 38% will prepare a meal at home for household members only, 38% will decorate the outside of their house, 32% will go to someone … Continue reading →

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Why Consumers Choose Pricey Local Craft Brands Over National Brands

Posted on December 15, 2021 by Joel Whitaker

Why are consumers willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? Ashok Lalwani “Consumers tend to use price to … Continue reading →

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Here’s How Covid Changed On-Premise

Posted on December 13, 2021 by Joel Whitaker

Before COVID-19, 66% of on-premise users typically visited casual dining chains, and 83% of these consumers did so at least monthly, demonstrating a channel with high engagement and multiple opportunities for drinks suppliers to succeed. However, COVID-19 made On Premise … Continue reading →

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E-commerce Sales Seen Growing 66% in Five Years

Posted on December 7, 2021 by Joel Whitaker

Over the next five years, total beverage alcohol ecommerce sales across key global marketsare expected to grow by +66%, to reach more than US$42 billion, according to a comprehensive new ecommerce strategic study published by IWSR Drinks Market Analysis. Among … Continue reading →

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