Category Archives: Research

Who Is Gen Z and What Are They Drinking?

Posted on March 22, 2022 by Joel Whitaker

Demographically, Gen Z is legal drinking age consumers 21 to 25 years old.  “Gen Z is the first generation of true digital natives,” says Liz Paquette, Drizly’s head of consumer insights. “They are used to shopping online for anything and everything, … Continue reading →

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7 of 10 Consumers Plan to Visit On-Premise in Next 2 Weeks

Posted on March 14, 2022 by Joel Whitaker

Seven out of 10 consumers in Florida, Texas, Illinois and New York plan to eat out On Premise in the next two weeks, and 43% also said they will be at On Premise locations for “drink-led occasions,” CGA reports after … Continue reading →

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Inflation Concerns are Top of Mind Among Consumers: Survey

Posted on March 9, 2022 by Joel Whitaker

At an investor conference Wednesday (3/9), Tracey Joubert, CFO, Molson Coors Beverage Co., was asked whether there’s a risk of trading down as consumers feel inflation pressure.  She basically pooh-poohed the idea, noting that “during the pandemic we saw a lot of people … Continue reading →

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One More Drink a Day Linked with Reduced Brain Size

Posted on March 7, 2022 by Joel Whitaker

Alcohol consumption even at levels most would consider modest—a few beers or glasses of wine a week—may carry risks to the brain. That’s according to an analysis of data from more than 36,000 adults, led by a team from the … Continue reading →

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Wine’s Challenge: Its Drinkers Are Older, Richer — Wine Intelligence

Posted on March 2, 2022 by Joel Whitaker

Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward … Continue reading →

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Participants in ‘Dry January’ Grew to 35% in U.S. from 21% in 2019

Posted on February 16, 2022 by Joel Whitaker

Sales of non-alcoholic spirits, beer and mocktails grew to $295 million during “Dry January,” with 35% of on-premise consumers participating, up from 21% in 2019, according to CGA Research.  Of those who intended to abstain from alcohol, an impressive 74% … Continue reading →

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