Category Archives: Promotions

TTB on ‘Clean’ in Wine Marketing

Posted on April 11, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau issued the third in a series of advisories on health-related claims in bev/al marketing. The latest focuses on the word “clean” on wine labels. In some cases, TTB said, the word is simply … Continue reading →

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Rock Sound Rum Sets Record for World’s Largest Daiquiri

Posted on March 8, 2022 by Joel Whitaker

To build the massive 110 gallon cocktail, Rock Sound Rum teamed up with Chive media group in downtown Austin to build the drink and shatter the old record of 95 gallons set in 2016. It took four hours for Co-Founder … Continue reading →

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Hennessy Invites Fans to Experience NBA All-Star 2022 Festivities

Posted on February 17, 2022 by Joel Whitaker

Hennessy, the Official Spirit of the NBA, WNBA and G League, is inviting consumers to take part in the NBA All-Star 2022 festivities through its immersive Digital House of Moves – a first-of-its-kind digital experience that is the latest embodiment of Hennessy’s Make Moves … Continue reading →

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Michelob Ultra Promos NBA All-Star

Posted on February 17, 2022 by Joel Whitaker

Michelob Ultra, official beer partner of the NBA, launched an NBA All-Star 2022 promotion featuring some of the 1990s legendary players, personalities and artists. To encourage people to ‘Enjoy It Like It’s 1993’ – the year NBA JAM came to … Continue reading →

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Ciroc Amplifys True Stories of Remarkable Black Chicagoans

Posted on February 16, 2022 by Joel Whitaker

Through original video spotlights, visuals and billboards, Ciroc is sharing inspirational true stories of progress, achievement and success.  In Chicago, the #CirocStands campaign is focused on four successful Black businesspersons through original video spotlights, visuals and billboards: Ian Gonzalez of … Continue reading →

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Busch Light to Sponsor All Women NASCAR Drivers

Posted on February 15, 2022 by Joel Whitaker

Busch Light said it will spend $10 million over three years to sponsor every 21+ woman driver in NASCAR.  The commitment includes more funding, track time, media exposure and training.  The brand noted that no women compete at NASCAR’s highest level. … Continue reading →

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