Category Archives: News

A-B Launches Natural Light Seltzer Nationwide Today

Posted on August 12, 2019 by Joel Whitaker

It’s described as a flavor-forward, 6% ABV beverage available in Aloha Beaches, which combines mango and peach for a tropical feel, and Catalina Lime Mixer which features black cherry and lime. “The seltzer category is booming. It’s part of a … Continue reading →

Posted in beer, News | Tagged , , | Comments Off on A-B Launches Natural Light Seltzer Nationwide Today

Truly Hard Seltzer Seeks to Draw Beer, Wine and Spirits Consumers

Posted on August 12, 2019 by Joel Whitaker

In the past two years, the hard seltzer category has grown more than 830%, and more than 220% in 2019 alone.  Hard seltzer sales have now surpassed all IPA sales, one of craft beer’s most popular styles, demonstrating the shift in … Continue reading →

Posted in beer, News | Tagged , | Comments Off on Truly Hard Seltzer Seeks to Draw Beer, Wine and Spirits Consumers

Saint Archer Gold to Go National, Compete with Michelob Ultra

Posted on August 8, 2019 by Joel Whitaker

Saint Archer Gold, a light lager developed by MillerCoors to compete directly with Michelob Ultra, is going national in 2020. After spending six months on shelves and in bars in four test markets, the above-premium Helles-style light beer booked strong … Continue reading →

Posted in beer, News | Tagged , | Comments Off on Saint Archer Gold to Go National, Compete with Michelob Ultra

PLCB Responds to Global Trade Groups on Pricing, Cites Inaccuracy

Posted on August 8, 2019 by Joel Whitaker

We asked the Pennsylvania Liquor Control Board to respond to concerns raised by eight bev/al groups from outside the U.S. that PLCB’s pricing strategies may violate world trade rules.  Here is the response: “Over the last three years since the … Continue reading →

Posted in Import Restrictions, News | Tagged | 1 Comment

New Irrigation System Can Cut Vineyard Water Usage 35%

Posted on August 8, 2019 by Joel Whitaker

  A 35% reduction in water waste in Washington State vineyards.  That’s what Washington State University Professor of Crops and Soil Sciences Pete Jacoby (pictured) achieved with a subsurface irrigation system Launched in 2015, Jacoby’s Direct Root-Zone irrigation (DRZ) system … Continue reading →

Posted in Environmental, News, Wine | Tagged , , | Comments Off on New Irrigation System Can Cut Vineyard Water Usage 35%

Tequila Avion Partners with 21 Savage in New Ad Campaign

Posted on August 8, 2019 by Joel Whitaker

The new campaign, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión celebrating the brand’s heritage and passion for aviation, while targeting consumers who are adventurers in both mind and spirit. Throughout the campaign, Avión will highlight those who … Continue reading →

Posted in News, Spirits, Tequila | Tagged | Comments Off on Tequila Avion Partners with 21 Savage in New Ad Campaign