Category Archives: Marketing

With Focus on Distributors, Paulaner USA Sees Volume Up 5%

Posted on May 8, 2015 by Joel Whitaker

In our latest interview, Steve Hauser, president/ceo, tells how a new focus on distributors has resulted in significant gains.  And he tells what’s next for the Colorado-based importer.  You can hear it here.

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How to Localize While Keeping the Uniqueness of Your Product

Posted on December 1, 2014 by Joel Whitaker

By Pauline Oudin – Sopexa USA Every good marketer knows it: You have to localize to succeed in international waters. Coca-Cola slightly alters its secret recipe to the taste buds of its markets. MacDonald’s offers “Le” Big Mac in Paris … Continue reading →

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Smirnoff Adopts Populist Advertising Theme

Posted on April 10, 2014 by Joel Whitaker

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading →

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Posted on January 12, 2014 by Joel Whitaker

Kane’s Beverage News Daily Volume 10, No. 4 The National Beverage Daily™ Thursday, January 9, 2014 In Today’s Issue: Quintessential to Rep Ironstone, Leaping Horse and Obsession Wines Diageo, P. Diddy Join to Acquire $1,000-a-Bottle Tequila Brand A-B Buys Portland … Continue reading →

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It’s Time for Bev/Al Advertisers to Shun Facebook

Posted on October 23, 2013 by Joel Whitaker

We have never suggested that bev/al marketers should run ads in one media, or not run ads in another. But this is different.  Facebook has been running videos of people being decapitated.  It’s not accidental, it’s a conscious decision, as … Continue reading →

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Pama Pomegranate Liqueur Sponsors Cocktail Competition

Posted on August 1, 2013 by Joel Whitaker

PAMA Pomegranate Liqueur announced the first “Are You Indispensable?” Cocktail Competition. It will showcase PAMA as the indispensable modifier that provides a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color to cocktails ranging from aperitifs to nightcaps … Continue reading →

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