Category Archives: Marketing

Marking the Fourth with the Budweiser Clydesdales Giving Scholarships

Posted on July 3, 2013 by Joel Whitaker

We all celebrate the Fourth of July in different ways.  But largely, America continues to celebrate the Fourth the way John Adams said it should be celebrated — with fireworks, parades and similar patriotic events. The Fourth celebrations really extend … Continue reading →

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How to Boost Your Results, Reduce Your Hours

Posted on January 2, 2013 by Joel Whitaker

Want to enhance your performance?  Robert Pozen, a senior lecturer at Harvard Business School, has written a new book that’s chock full of helpful hints on everything from how to sleep better on overnight business flights (window seat, no alcohol, … Continue reading →

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Are Words Becoming Obsolete in Building Brands?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading →

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