Category Archives: Hard Seltzer

Arctic Summer Rebrands to Arctic Chill

Posted on August 31, 2020 by Joel Whitaker

The idea is “better reflect the year-round nature of the hard seltzer category,” Mass. Bay Brewing Co. said.  It also introduced a new can design to “better reflect the clean, crisp, refreshing taste of the product.” “When we launched Arctic … Continue reading →

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Spoetzl Brewery Launches Shiner Straight Shooter Seltzer

Posted on August 19, 2020 by Joel Whitaker

It’s brewed in smaller batches using traditional craft brewing methods, is gluten free, zero carbs, zero sugar and 90 calories. The new hard seltzer will be available in four flavors: Wild Cherry, Lemonade, Mango, and Grapefruit & Lime and will … Continue reading →

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Flying Embers Launches World’s 1st Probiotic Hard Seltzer with Antioxidants

Posted on July 30, 2020 by Joel Whitaker

Flying Embers, the Ventura, Calif., “better-for-you alcohol company,” said it is launching its first-of-its kind hard seltzer. This new entry to the fast-growing category features delicious and unique new flavor combinations, and will deliver on the consumer need for healthier options … Continue reading →

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Hard Seltzer Market Seen Reaching $14.5 Billion by 2027

Posted on July 28, 2020 by Joel Whitaker

The global hard seltzer market size is expected to reach $14.5 billion by 2027, expanding at a CAGR of 16.2%, according to a new report by Grand View Research, Inc. The market is expected to experience substantial growth during the forecast … Continue reading →

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What’s Driving Hard Seltzer Sales

Posted on May 27, 2020 by Joel Whitaker

First, a lot more households are buying hard seltzer than a year ago, Nielsen said.  The number of hard seltzer buyers more than doubled for the eight-week Covid time period compared to the same time period last year. While nearly … Continue reading →

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Hard Seltzer’s Rapid Rise Called a Threat to Wine Volume

Posted on January 28, 2020 by Donna Whitaker

The rise of the hard seltzer category represents a new – and increasing – threat to wine volume growth in the US, according to new research published by Wine Intelligence.

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