Category Archives: beer

Texas Senate Votes to End Liquor Store Limit

“A handful of families” have been able to “establish virtual liquor store cartels,” says Travis Thomas, a spokesman for Texas for Consumer Freedom, which lobbies for large retailers. The provision allowed members of an immediate family to pool their package … Continue reading

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Who & What –

Texas Alcoholic Beverage Commission’s executive director, Sherry Cook, is stepping down.  TABC said Cook’s department was a retirement.  But there have been reports of top TABC officials spending thousands of dollars to attend conferences largely funded by bev/al suppliers.  In … Continue reading

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AleSmith Taps Emblem PR

The San Diego craft brewer signed Emblem PR as the public relations agency of record.

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Michelob Ultra Extensions PGA Tour Sponsorship

Anheuser-Busch extended its longstanding marketing relationship that continues Michelob Ultra as the “Official Beer Sponsor of the PGA Tour and PGA Tour Champions” through 2020. Michelob Ultra, which first became an official sponsor of the PGA Tour in 2002, will … Continue reading

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Busch Sets Million Dollar Giveaway at Charlotte Race

Busch Beer is launching Busch Bucks, a loyalty program, with a sweepstakes that will award one race fan the chance to win a cool million bucks – matching the first-place prize taken home by the All-Star Race winner – but … Continue reading

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Coors Light to Sponsor No Barriers Summit

No Barriers, being held this year June 1-4 at Squaw Creek in North Lake Tahoe, Calif., seeks “to unleash the potential of the human spirit through transformative experiences, tools and inspiration.” “Coors Light celebrates the perseverance required to overcome the … Continue reading

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