Category Archives: beer

A-B Acquires Final Stake in Michigan Cider Maker

Anheuser-Busch’s High End division has completed the acquisition of Virtue Cider.  The U.S. subsidiary of Anheuser-Busch InBev had earlier acquired a majority of the company.

Posted in Acquisitions, beer | Tagged | Comments Off on A-B Acquires Final Stake in Michigan Cider Maker

August Beer Shipments Down 4.6%

Beer Institute estimated U.S. brewers shipped 15,531,000 barrels in August, 4.3% less than a year earlier.  For the year-to-date, beer shipments are down 2.3%. Comment:  While beer seems to be on a perpetual downward slope, it’s important to remember that … Continue reading

Posted in beer, Sales | Comments Off on August Beer Shipments Down 4.6%

Taco Bell to Serve Liquor at 300 New Locations

The locations will be called “Taco Bell Cantina restaurants” and will serve draft beer, bottled beer, sangrias and twisted mixed drinks.

Posted in beer | Comments Off on Taco Bell to Serve Liquor at 300 New Locations

Coors Light Partners with Time Inc.

This sounds very cool:  Coors Light teamed up with Time Inc. to use virtual reality to bring fans of the University of Southern California Trojans to the field at LA Memorial Coliseum to see what it’s like inside the huddle … Continue reading

Posted in Advertising, beer | Tagged | Comments Off on Coors Light Partners with Time Inc.

1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

Twenty-seven percent of Germans told Mintel low/no alcohol beer tastes just as good as full-strength beer. While younger consumers may have been the most enthusiastic beer drinkers in previous generations, today, this cohort is among the most likely to see … Continue reading

Posted in beer | Tagged | Comments Off on 1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

How Bev/Al Is Doing On-Premise

Premium spirit brands grew 2.6% in the 52 weeks ended July 15, according to Nielsen GCA, easily outpacing mainstream brands (+0.5%). Spirits continue to grow and remain the top-performing mega category, up +3.0% in dollar sales and +1.8% in volume … Continue reading

Posted in beer, Sales, Spirits, Wine | Comments Off on How Bev/Al Is Doing On-Premise