Breakthru Beverage Group will now represent O\Neill’s full portfolio — including Line 39, Intercept, Robert Hall, Day Owl, Harken and Exitus — in Delaware, Maryland and Washington, D.C. effective October 1, 2019.
“We’ve achieved strong results in our partnership with Breakthru in ten other markets and we have complete confidence in their capabilities to continue to execute our growth strategy as we expand our footprint together,” said Mark Federighi, Chief Sales Officer for O’Neill Vintners & Distillers. “As we continue to evolve our business to meet consumer demands for our products, Breakthru is well positioned to help us grow our market share through their insight and strategic vision. We look forward to what’s to come as our relationship grows.”
Founded in 2004, O’Neill Vintners & Distillers has become the 7th largest winery in the U.S., leveraging its vertically integrated vineyard, winery and bottling operations. Breakthru currently represents the O’Neill portfolio in Arizona, Florida, Illinois, Minnesota, Nevada, Pennsylvania, South Carolina, Virginia and Wisconsin as well as Canada.
“O’Neill’s portfolio continues to outpace the category, and they have capitalized on this consistent growth with continued strategic investments,” said Kevin Roberts, Executive Vice President, Supplier Development of Breakthru Beverage Group. “O’Neill’s expansion across the Mid-Atlantic is a direct result of the value we provide through collaboration. We have every intention to continue to deliver the type of results our partners have come to expect from us.”