Beam Suntory Launches Pop-Up Bourbon Experience in 4 Cities

Featuring four of the industry’s best known and pioneering brands – Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s – are featured in the “Bourbon Legends Boxcar Tour” which will travel to Denver, Houston, Cleveland and New York City in 2018, offering bourbon fans, both new and seasoned, the opportunity to explore the unique stories, distilleries, people and tastes that have shaped the modern era of bourbon.

The event itself harkens back to the mid-19th century when the railroad and boxcar transported bourbon from Kentucky to the rest of America.

At each Bourbon Legends Boxcar Tour event, attendees will interact with bourbon experts – and some of the legendary distillers and family members behind the bourbons in select markets – as they lead enhanced bourbon tastings that explain the notes, flavors and nuances of the featured whiskeys.

From bourbon novices to connoisseurs, there is something new for everyone to discover, experience and explore. In addition to interactive bourbon experiences, visitors will enjoy bourbon tastings, bespoke cocktails, Kentucky barbeque, music and more.

The Bourbon Legends Boxcar Tour is a by-invitation event for guests ages 21 years and older.

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