Bacardi Takes Havana Club Story to New York

The “Amparo” experience will launch in New York – the media capital of the nation — at Bill’s Townhouse April 3.

Inspired by the true story of the Arechabala family, “Amparo” portrayed the exile journey faced by the original owners of Havana Club rum and reaffirmed its longstanding Cuban legacy. Combining education and entertainment, the experience was packed with history, high drama, live music and dancing and bespoke cocktails.

This limited engagement run of “Amparo” is the first-time private audiences in New York will witness the true story behind Havana Club rum. “Amparo” is expected to expand to consumer audiences later this year to continue raising awareness for the Arechabala family and further educating the public on what it means to be “Forever Cuban.”

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