Author Archives: Joel Whitaker

What We’re Reading —

Posted on July 19, 2021 by Joel Whitaker

Scorched, Parched and Now Uninsurable: Climate Change Hits Wine Country Sunscreen on grapes. Toilet water that is treated and used for irrigation. Napa Valley winemakers are taking extreme steps in the face of climate change.  Read the New York Times … Continue reading →

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SweetWater Brewing Extends 420 Brand with an Imperial IPA

Posted on July 19, 2021 by Joel Whitaker

SweetWater Brewing Co., LLC launched 420 Imperial IPA – the first line extension off of its flagship 420 brand. “Our 420 Extra Pale Ale has been on the Mount Rushmore of craft beer for 24 years,” said Brian Miesieski, Chief Marketing … Continue reading →

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Ramón Bilbao Launches 1st U.S PR Campaign

Posted on July 19, 2021 by Joel Whitaker

Ramón Bilbao launches its first U.S. public relations campaign and the appointment of Teuwen Communications as the wine brand’s U.S. agency of record. Founded by its namesake in 1924 in Haro, Spain, the heart of Rioja, the winery has played … Continue reading →

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Vizzy Hard Seltzer Launches a Watermelon Pack

Posted on July 19, 2021 by Joel Whitaker

It will hit the shelves in late July and comes in four flavors: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon., the brand says. “Vizzy continues to bring the most desired flavor profiles to our hard seltzer drinkers,” said Vi … Continue reading →

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On-Premise Velocity up 73% vs 2020 Despite Slight Decline Over July 4 Weekend

Posted on July 19, 2021 by Joel Whitaker

Across all states, value velocity remains strongly positive compared to last year, with all states either ahead or comparable to 2019, CGA data for the week ended July 10 shows. Average outlet dollar sales (velocity) trends are slightly negative  (-1%) … Continue reading →

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Licence IV Launches Canned French Wine Line

Posted on July 19, 2021 by Joel Whitaker

Licence IV is expanding its offerings to include French wine in cans in the United States. The company’s first canned offerings include their flagship Blanc – the first-ever Muscadet released in this format – and Rosé, both now available for … Continue reading →

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