Author Archives: Joel Whitaker

Camerena Sweeps Offers Pickup Limes, Free Tacos

“Dating can sometimes be a challenge, and it’s no secret that after the last year of being stuck at home and away from others, getting back out there might require a little extra help,” says Brandon Lieb, Vice President of Marketing, … Continue reading

Posted in Promotions | Tagged , | Comments Off on Camerena Sweeps Offers Pickup Limes, Free Tacos

Heaven Hill Supports Logger Certification

Heaven Hill Distillery joined with Independent Stave Co. (ISC) to sponsor loggers to complete sustainability certification.  The move is part of Heaven Hill Brands’ corporate sustainability strategy first announced in January 2021. A sustainable supply of white oak is critical … Continue reading

Posted in Corporate Social Responsibility, Sustainability | Tagged | Comments Off on Heaven Hill Supports Logger Certification

Soccer Pro Stefan Frei Joins Novo Fogo as Partner, Aids Brand’s Reforestation Project

Novo Fogo Cachaça, a Seattle-based, environmentally-minded brand of cachaça, handcrafted at the company’s carbon-negative, zero-waste distillery in Brazil, said Seattle pro goalkeeper and two-time champion Stefan Frei, has become a partner in the company. For each save recorded by Frei … Continue reading

Posted in Corporate Social Responsibility | Tagged , | Comments Off on Soccer Pro Stefan Frei Joins Novo Fogo as Partner, Aids Brand’s Reforestation Project

Hard Seltzer: from Obscurity to Bev/Al Staple

From its launch through 2018, when it accounted for just 5% of the market, hard seltzer was pretty much an afterthought in the bev/al marketplace.  But it exploded in 2019, surpassing light lagers as the No. 1 seller by 2021 … Continue reading

Posted in Sales | Tagged | Comments Off on Hard Seltzer: from Obscurity to Bev/Al Staple

Reyes Beer Division Buys Greenco Beverage

Reyes Beer Division agreed to buy the assets of Greenco Beverage Co. in Greenville, S.C. The transaction is scheduled to close on September 24, 2021.  Terms weren’t disclosed. The acquisition will add approximately 200 customers and 2.8 million cases and … Continue reading

Posted in Acquisitions | Tagged , | Comments Off on Reyes Beer Division Buys Greenco Beverage

Salt Point Margarita Canned Cocktails Debut

Salt Point Canned Cocktails offers a new ready-to-drink canned Margarita cocktail. Made with Blanco tequila using the finest Weber Blue agave mixed with house-made triple sec, agave syrup, lime and just the right amount of carbonation, the result is a … Continue reading

Posted in New Products | Tagged , | Comments Off on Salt Point Margarita Canned Cocktails Debut