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Author Archives: Joel Whitaker
Camerena Sweeps Offers Pickup Limes, Free Tacos
“Dating can sometimes be a challenge, and it’s no secret that after the last year of being stuck at home and away from others, getting back out there might require a little extra help,” says Brandon Lieb, Vice President of Marketing, … Continue reading
Posted in Promotions
Tagged Camerena, E&J Gallo
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Heaven Hill Supports Logger Certification
Heaven Hill Distillery joined with Independent Stave Co. (ISC) to sponsor loggers to complete sustainability certification. The move is part of Heaven Hill Brands’ corporate sustainability strategy first announced in January 2021. A sustainable supply of white oak is critical … Continue reading
Posted in Corporate Social Responsibility, Sustainability
Tagged Heaven Hill
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Soccer Pro Stefan Frei Joins Novo Fogo as Partner, Aids Brand’s Reforestation Project
Novo Fogo Cachaça, a Seattle-based, environmentally-minded brand of cachaça, handcrafted at the company’s carbon-negative, zero-waste distillery in Brazil, said Seattle pro goalkeeper and two-time champion Stefan Frei, has become a partner in the company. For each save recorded by Frei … Continue reading
Posted in Corporate Social Responsibility
Tagged Tree-Keeper, unwndangered Forest
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Hard Seltzer: from Obscurity to Bev/Al Staple
From its launch through 2018, when it accounted for just 5% of the market, hard seltzer was pretty much an afterthought in the bev/al marketplace. But it exploded in 2019, surpassing light lagers as the No. 1 seller by 2021 … Continue reading
Reyes Beer Division Buys Greenco Beverage
Reyes Beer Division agreed to buy the assets of Greenco Beverage Co. in Greenville, S.C. The transaction is scheduled to close on September 24, 2021. Terms weren’t disclosed. The acquisition will add approximately 200 customers and 2.8 million cases and … Continue reading
Posted in Acquisitions
Tagged Greenco Beverage, Reyes Beer Division
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Salt Point Margarita Canned Cocktails Debut
Salt Point Canned Cocktails offers a new ready-to-drink canned Margarita cocktail. Made with Blanco tequila using the finest Weber Blue agave mixed with house-made triple sec, agave syrup, lime and just the right amount of carbonation, the result is a … Continue reading
Posted in New Products
Tagged =RtD, Salt P:oint Canned Cocktails
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