SweetWater Brewing Co., LLC launched 420 Imperial IPA – the first line extension off of its flagship 420 brand.
“Our 420 Extra Pale Ale has been on the Mount Rushmore of craft beer for 24 years,” said Brian Miesieski, Chief Marketing Officer at SweetWater. “We are taking things to a whole new level by bringing a new style to one of the most well-known names in beer – our 420 brand. This heady new brew leverages one of the most coveted innuendos and bar calls in craft, but delivers a new bigger, bolder IPA style that’s right in the wheelhouse of our brewers.”
With an ABV of 9.1%, it has a higher ABV than the standard Imperial IPA.
“We took the original base recipe from our 420 Extra Pale Ale, then dialed it up with more malt and hop varieties to deliver bigger, bolder flavor and flip it to an IPA,” said Brew Master Mark Medlin. “This true-to-style imperial IPA has a malty sweetness balanced with a variety of hops to create flavor and aromas of mango, peach, pineapple, citrus, and pine. While the flavor journey is much more intense, 420 Imperial IPA still finishes clean just like its namesake.”
420 Imperial IPA is inspired by 420 and embraces the SweetWater motto of Don’t Float the Mainstream! The vibrant imperial red branding of the cans adds a distinct, 420-inspired feel to SweetWater’s first true 420 line extension – and a big, bold addition to the portfolio.
This launch comes in tandem with another hard-hitting brew now available as a new limited release from SweetWater’s Dank Tank series. The 710 Hazy Double IPA is a 7.5% ABV, hazy, double-dry-hopped IPA the company says brings the “freshiest” of fresh flavors and a unique blend of hop terpenes. The Dank Tank is where SweetWater’s brewers go to play, with no rhyme or reason and the only requirement is that it be tasty, hoppy, and heady.
SweetWater’s 420 Imperial IPA will be available year-round on draft, 6 pack and 12 pack 12-ounce cans, as well as 19.2-ounce cans and can be found across the U.S. in restaurants, bars, and stores .