Author Archives: Joel Whitaker

For the Holidays, Smirnoff Disguises Its Name

Picture this:  You open your presents and here’s a coffee table book from the House of Cremsiffino.  Except when you open it, it isn’t a normal book but rather a place to hide a bottle of Smirnoff Ice.  It will be … Continue reading

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To Ease Shortage of Servers, Lower Age to Sell Alcohol Some Say

In Lansing, Mich., between 59% and 60% of bars and restaurants are operating at a lesser capacity because they don’t have enough servers, according to the Michigan Licensed Beverage Association. MLBA’s solution:  Allow 17 year olds to sell alcohol.  Those … Continue reading

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A-B Cancels Travis Scott’s Cacti Hard Seltzer

The move comes in the aftermath of the deadly stampede at the Astroworld concert.  “After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect … Continue reading

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Miller Lite offers free, safe transit in 6 Cities this New Year’s Eve

Miller Lite will offer free rides in Chicago on the Chicago Transit Authority (CTA) on New Year’s Eve, from at 10 p.m. until 4 a.m. In partnership with local mass transit, the Free Rides program has provided free access to … Continue reading

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First RTD Long Drink to Debut in U.S. in March 2022

Janne Kouri is bringing Loncaro to market in a partnership with his cousin, Samuli Huuhtaen of Rock Paper Scissors, a Finnish brewery.  Initally the product will launch in Los Angeles, followed by the rest of California and then the rest of the U.S. … Continue reading

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Shiner Holiday Cheer Sales Up 47% Since 2017

Holiday Cheer is a annual seasonal ale brewed with pecans and peaches.  Thus far this year, it has sold 305,188 cases 47% more than the 207,418 cases it sold in 2017.  To further boost sales, >Shiner has released brand new … Continue reading

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