Shiner Holiday Cheer Sales Up 47% Since 2017

Holiday Cheer is a annual seasonal ale brewed with pecans and peaches.  Thus far this year, it has sold 305,188 cases 47% more than the 207,418 cases it sold in 2017.  To further boost sales, >Shiner has released brand new 5-liter mini-kegs of Holiday Cheer ($19.99) throughout Texas this year to keep up with increasing demand.