Author Archives: Joel Whitaker

Who Is Gen Z and What Are They Drinking?

Posted on March 22, 2022 by Joel Whitaker

Demographically, Gen Z is legal drinking age consumers 21 to 25 years old.  “Gen Z is the first generation of true digital natives,” says Liz Paquette, Drizly’s head of consumer insights. “They are used to shopping online for anything and everything, … Continue reading →

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Bev/Al Sales Up Double-Digits in Key States: CGA

Posted on March 22, 2022 by Joel Whitaker

Bev/al sales in all key states tracked by CGA are now double-digit positive versus 2020, with the latest week being the first to be affected by COVID-19 two years ago. Some cities jumped the gun on St. Patrick’s Day , , … Continue reading →

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On St. Patrick’s Day, Beer Sales Doubled in Year, Up 9% from 2019

Posted on March 22, 2022 by Joel Whitaker

Across the nation, on-premise returns for St. Patrick’s Day were up significantly, BeerBoard reports. Draft volume was up 118.5% nationally when compared to 2021. In looking back at 2019, the last fully-open holiday prior to Covid shutdowns, 2022 saw a … Continue reading →

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Lobos 1707 Tequila Launches in Canada

Posted on March 22, 2022 by Joel Whitaker

Lobos 1707, the ultra-premium tequila and mezcal brand, announces its launch into the Canadian market first introducing consumers to its Lobos 1707 Reposado Tequila and Lobos 1707 Joven Tequila. The tequila arrives in Ontario this spring on the heels of … Continue reading →

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Kendall-Jackson, Kentucky Derby Unveil Two Commemorative Wines

Posted on March 22, 2022 by Joel Whitaker

Kendall-Jackson released two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby. Blending the Jackson family’s legacy for award-winning winemaking and Thoroughbred horse racing, the commemorative Chardonnay and Cabernet Sauvignon are the … Continue reading →

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Mike’s Hard Intros ‘Slushies’

Posted on March 22, 2022 by Joel Whitaker

Mike’s Hard Lemonade is bringing back the 90’s with new Mike’s Hard Freeze, a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding … Continue reading →

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