Author Archives: Joel Whitaker

Maine Legislature Extends Cocktails-to-Go to 2025

Posted on March 23, 2022 by Joel Whitaker

The Maine Legislature passed and sent to Gov. Janet Mills (D) a bill extending cocktails-to-go in the state until March 30, 2025. “Not only does this measure provide increased convenience for consumers, but it also gives restaurants a stable source … Continue reading →

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Who & What —

Posted on March 23, 2022 by Joel Whitaker

Atwater Brewery, Detroit,taps Katy McBrady as its new president.  She joins Atwater, a Molson Coors unit, from Classic Beverages of California, where she served as vp-sales and marketing.

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UK to End ‘Debilitating’ Tariffs on American Whiskeys

Posted on March 23, 2022 by Joel Whitaker

Retaliatory tariffs that cost U.S. distillers 42% of their exports to the United Kingdom, the fourth-largest U.S. market for American whiskeys, are going away.  And a new pattern for trade agreements involving critical industries has been set. In a historic … Continue reading →

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MillerCoors Archivist: We Used ‘Stone’ in Ads Before Stone Brewing was Founded

Posted on March 23, 2022 by Joel Whitaker

A MillerCoors archivist may have driven a stake through the heart of Stone Brewing Co.‘s lawsuit contending that MillerCoors violated Stone’s trademark for “stone” in connection with alcoholic beverages. Archival evidence shown in court confirmed that MillerCoors  used “stone” in advertising … Continue reading →

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Distillers Review Proposed SEC Rule on Greenhouse Gases

Posted on March 23, 2022 by Joel Whitaker

The Distilled Spirits Council of the U.S. said it was reviewing a proposed rule by the Securities & Exchange Commission that would require publicly held companies to provide in their SEC filings detailed information about their greenhouse gas emissions. “As … Continue reading →

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Peroni Launches ‘Live Every Moment’ Campaign

Posted on March 23, 2022 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premium lager, is excited to announce “Live Every Moment” the brand’s new lifestyle campaign inspired by the brand’s style and Italian heritage. The new spots mark Peroni’s first major lifestyle creative in two years and b … Continue reading →

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