Author Archives: Donna Whitaker

Michelob Ultra’s New Super Bowl Commercial Teams with Jimmy Fallon

Posted on January 29, 2020 by Donna Whitaker

While Molson Coors is buying local spots across the country for the big game, Michelob Ultra‘s advertising will be part of the Super Bowl telecast.

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Jack Daniel’s Runs Super Bowl Ad in 8 Markets

Posted on January 29, 2020 by Donna Whitaker

The spot, developed with ad agency Arnold, highlights the brand’s heritage by spotlighting the people who are responsible for producing Jack Daniel’s and then turns the message on

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Bev/Al Brand Loyalty Increases

Posted on January 29, 2020 by Donna Whitaker

The latest data from BrandKeys, a marketing consultancy, found consumer loyalty to the Jose Cuervo brands was up 9%, to Jack Daniel’s , up 10%, to Miller Light, up 5%, to

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Food Tops Football as Reason to Attend Super Bowl Parties: Study

Posted on January 29, 2020 by Donna Whitaker

A recent survey commissioned by Farm Rich, looked at different types of Big Game gatherings and the psychology of those who attend, and the findings were surprising: the

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Bev, a Female-Centered Wine Brand, Gains Capital Support

Posted on January 29, 2020 by Donna Whitaker

Erin and Sara Foster, Creative Heads of Bumble BFF and Bumble Biz, both social networking platforms, have invested in Bev, a wine brand seeking to “transform the largely

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Southern Glazer’s Publishes Corporate Social Responsibility Report

Posted on January 29, 2020 by Donna Whitaker

For Southern Glazer’s Wine & Spirits, corporate social responsibility rests on four pllars – promoting responsible consumption, support education, cultivating diversity and

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