Author Archives: Donna Whitaker

Analysis: How to Wreck a Brand

Posted on May 23, 2019 by Donna Whitaker

News that Constellation Brands has slashed the price of Corona 12-pack cans by about $2 a case is a strategic mistake.

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Sailor Jerry Launches ‘Savage Apple’

Posted on May 23, 2019 by Donna Whitaker

It’s a 70-proof apple-flavored spice rum.  With an SRP of $15.99, Savage Apple will launch initially in New York and Florida, before

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PicoBrew to Allow Users to Pick Their Own Hops

Posted on May 23, 2019 by Donna Whitaker

For the first time since the launch of the Pico devices, PicoBrew will officially open the appliances to allow users to brew their own

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What We’re Reading —

Posted on May 23, 2019 by Donna Whitaker

This LA Distillery Has World’s Largest Portfolio of Organic Spirits Greenbar Distillery is a carbon-negative alcohol brand in Los Angeles that plants one tree for every bottle sold.  A standard two-ounce cocktail made with Greenbar liquor helps remove enough

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US Beer Industry Supports More than 2 Million Jobs

Posted on May 22, 2019 by Donna Whitaker

The study found the U.S. beer industry supports more than 2.1 million good-paying, local jobs in a wide range of industries,

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Illinois Gov. Proposes to Boost Bev/Al Taxes for Infrastructure

Posted on May 22, 2019 by Donna Whitaker

Illinois Gov. JB Pritzker wants to raise the per-gallon tax on beer and cider to 27.7 centers, wine to $2.05 and distilled spirits to

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