Absolut will launch Absolut Grapefruit, the latest flavor to join the brand’s iconic citrus portfolio. Absolut Grapefruit will join Absolut Citron and Absolut Mandrin, the No.1 selling lemon- and orange-flavored vodkas, and Absolut Lime, the No. 1 New Brand of 2017 by Nielsen (in value and volume), to offer consumers a new, high-quality grapefruit-flavored vodka.
Absolut Grapefruit is shaking up the grapefruit-flavored vodka scene by offering a naturally sweet, deliciously refreshing flavor – with zero added sugar or artificial coloring. Unlike some other grapefruit-flavored vodkas, Absolut Grapefruit has a truly fresh taste and unique offering – featuring a fruity taste with a distinct character of pink grapefruit and well-balanced sweetness.