Absolut Launching Grapefruit Flavor

Absolut will launch Absolut Grapefruit, the latest flavor to join the brand’s iconic citrus portfolio. Absolut Grapefruit will join Absolut Citron and Absolut Mandrin, the No.1 selling lemon- and orange-flavored vodkas, and Absolut Lime, the No. 1 New Brand of 2017 by Nielsen (in value and volume), to offer consumers a new, high-quality grapefruit-flavored vodka.

Absolut Grapefruit is shaking up the grapefruit-flavored vodka scene by offering a naturally sweet, deliciously refreshing flavor – with zero added sugar or artificial coloring. Unlike some other grapefruit-flavored vodkas, Absolut Grapefruit has a truly fresh taste and unique offering – featuring a fruity taste with a distinct character of pink grapefruit and well-balanced sweetness.

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