Monthly Archives: January 2022

Flying Embers Closes Series C to Accelerate Portfolio Growth

Posted on January 19, 2022 by Joel Whitaker

Flying Embers, the alcohol innovation platform with leading organic Hard Kombucha and Hard Seltzer products, said it successfully closed its $20 million Series C round, led by Beam Suntory, a global leader in premium spirits. The funding round also includes follow-on … Continue reading →

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5WPR Expands Alcohol and Spirits PR Division

Posted on January 19, 2022 by Joel Whitaker

5W Public Relations, one of the largest independently-owned PR firms in the U.S., expanded its dedicated alcohol and spirits PR division. Category experience spans specific brands and products, sales channels (retailers to emerging alcohol e-commerce), delivery, to industry apps and … Continue reading →

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Patron Tequila Launches First-Ever NFT with BlockBar

Posted on January 19, 2022 by Joel Whitaker

Patron has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition Patron Chairman’s Reserve. This a one-of-a-kind, exclusive blend is an incredible … Continue reading →

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Liquor Dominated Drizly in 2021

Posted on January 18, 2022 by Joel Whitaker

“Dominated” may be a bit strong, but distilled spirits had a breakout year in 2021, gaining three percentage points of total share on Drizly. Spirits accounted for a 44% of all Drizly sales, while wine’s share declined one percentage point … Continue reading →

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FTC, Justice Department Seek Info on Merger Guidelines

Posted on January 18, 2022 by Joel Whitaker

Mergers and acquisitions involving major bev/al suppliers and wholesalers may be prohibited or restricted depending upon what the Justice Department and Federal Trade Commission conclude after reviewing and possibly revising antitrust guidelines. In a request for information on merger enforcement … Continue reading →

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Michelob Ultra Offers Its First Team Cans in 18 NBA Markets

Posted on January 18, 2022 by Joel Whitaker

For a limited time, Michelob Ultra is offering NBA team cans that highlight 18 teams across the National Basketball League.  The cans were designed by four emerging artists at the intersection of streetwear, sports and entertainment to bring the cans … Continue reading →

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