Monthly Archives: September 2021

Heineken USA Kicks Off its ‘Behind the Label’ Initiative, Examines Gender Diversity in the Industry

Posted on September 8, 2021 by Joel Whitaker

Heineken USA launched its Behind the Label initiative, a program designed to foster inclusion and diversity across the alcoholic beverage industry by celebrating the people, processes and passion that make up this varied field. The team is kicking off these … Continue reading →

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Smirnoff 21 Appears in New James Bond Thriller

Posted on September 8, 2021 by Joel Whitaker

“Shaken not stirred.” Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James Bond first requests a ‘martini, shaken not stirred’ whilst on Auric Goldfinger’s private jet. Nearly 60 years later, Smirnoff No. 21 … Continue reading →

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Who’s Drinking Bourbon? Millennials, Gen-Xers

Posted on September 7, 2021 by Joel Whitaker

We’ve all known that when it comes to spirits, no one wants to drink their father’s liquor.  So, my generation was into white goods, principally vodka.  But the current young-to-middle-aged adults are into brown goods, and in particular Bourbon.  At … Continue reading →

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A-B Sues Gas Supplier for Price Gouging in Texas Winter Storm

Posted on September 7, 2021 by Joel Whitaker

Anheuser-Busch sued Symmetry Energy Solutions alleging price gouging during “the worst winter storm to hit Texas in the last half century to line its poclets.” The suit recalls that the February winter storm obstructed supplies of natural gas throughout the state, … Continue reading →

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Beer Imports Rise 2% in July, Exports Surge

Posted on September 7, 2021 by Joel Whitaker

Reviewing Commerce Department data, Beer Institute reports total beer imports rose 2% in July and are up 16.8% year-to-date over 2020.  Total exports rose 38% to 7.3 million barrels.  Year-to-date, U.S. brewers exports 64.8 million barrels, a 23.7% increase over July … Continue reading →

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Cotes de Provence Wine Region Ravaged by Wildfires

Posted on September 7, 2021 by Joel Whitaker

The blaze raged on teh French Riviera for a week, leaving two people dead, 27 injured and 10,000 persons forced to evacuate from the Var region, not far from Saint-Tropez.  At least one small estate in the region is known … Continue reading →

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