Monthly Archives: July 2021

Hard Seltzer: from Obscurity to Bev/Al Staple

Posted on July 20, 2021 by Joel Whitaker

From its launch through 2018, when it accounted for just 5% of the market, hard seltzer was pretty much an afterthought in the bev/al marketplace.  But it exploded in 2019, surpassing light lagers as the No. 1 seller by 2021 … Continue reading →

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Reyes Beer Division Buys Greenco Beverage

Posted on July 19, 2021 by Joel Whitaker

Reyes Beer Division agreed to buy the assets of Greenco Beverage Co. in Greenville, S.C. The transaction is scheduled to close on September 24, 2021.  Terms weren’t disclosed. The acquisition will add approximately 200 customers and 2.8 million cases and … Continue reading →

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Salt Point Margarita Canned Cocktails Debut

Posted on July 19, 2021 by Joel Whitaker

Salt Point Canned Cocktails offers a new ready-to-drink canned Margarita cocktail. Made with Blanco tequila using the finest Weber Blue agave mixed with house-made triple sec, agave syrup, lime and just the right amount of carbonation, the result is a … Continue reading →

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What We’re Reading —

Posted on July 19, 2021 by Joel Whitaker

Scorched, Parched and Now Uninsurable: Climate Change Hits Wine Country Sunscreen on grapes. Toilet water that is treated and used for irrigation. Napa Valley winemakers are taking extreme steps in the face of climate change.  Read the New York Times … Continue reading →

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SweetWater Brewing Extends 420 Brand with an Imperial IPA

Posted on July 19, 2021 by Joel Whitaker

SweetWater Brewing Co., LLC launched 420 Imperial IPA – the first line extension off of its flagship 420 brand. “Our 420 Extra Pale Ale has been on the Mount Rushmore of craft beer for 24 years,” said Brian Miesieski, Chief Marketing … Continue reading →

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Ramón Bilbao Launches 1st U.S PR Campaign

Posted on July 19, 2021 by Joel Whitaker

Ramón Bilbao launches its first U.S. public relations campaign and the appointment of Teuwen Communications as the wine brand’s U.S. agency of record. Founded by its namesake in 1924 in Haro, Spain, the heart of Rioja, the winery has played … Continue reading →

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