Monthly Archives: September 2020

Leather? Corn Husks Instead of White Oak Barrels?

Posted on September 9, 2020 by Joel Whitaker

What would bourbon taste like if it wasn’t aged in white oak barrels?  Louisville Distilling Co. set to find out.  The maker of Angel’s Envy tried a barrel made of corn husks, for instance, as well as a leather barrel.  The … Continue reading →

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Who & What —

Posted on September 8, 2020 by Joel Whitaker

Campari America, the U.S. subsidiary of Campari Group, the sixth-largest spirits company in the world, hires Andrea Sengara as VP-Marketing. Sengara joins Campari America from LVMH, Moët Hennessy where she was senior vp-consumer planning & innovation. “It is an extremely … Continue reading →

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AB-InBev Said Looking for a CEO to Succeed Brito

Posted on September 8, 2020 by Joel Whitaker

Carlos Brito, who has led Anheuser-Busch InBev through a series of acquisitions in the last 16 years as CEO is planning to step down, and the company is searching for a new CEO who is expected to focus more on … Continue reading →

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Compass Box Launches New Scotch Blend

Posted on September 8, 2020 by Joel Whitaker

Compass Box launched Hedonism Felicitas, a special limited edition expression that pays tribute to the whisky that originally launched the brand 20 years ago. Available nationwide beginning in September, Hedonism Felicitas  draws together three grain whiskies, each distilled in a different decade. … Continue reading →

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Bacardi Relaunches Spiced Rum Under New Name

Posted on September 8, 2020 by Joel Whitaker

Bacardu rum irelaunches Oakheart Bacardi Spiced (retail: $12.99) – an aged rum blended with natural flavors and spices.  Favored by college-aged sports fanatics of legal drinking age across the Midwest rum belt and beyond, the spiced rum segment accounts for over … Continue reading →

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Off-Premise Gains Seen Propelling Wine to a Gain

Posted on September 8, 2020 by Joel Whitaker

The surge in the off-premise is projected to be just enough to propel the overall industry to yet another volume gain, albeit at a tepid 0.2% rate, according to the current edition of The U.S. Wine Market: Shanken’s Impact Databank … Continue reading →

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