Campari America, the U.S. subsidiary of Campari Group, the sixth-largest spirits company in the world, hires Andrea Sengara as VP-Marketing. Sengara joins Campari America from LVMH, Moët Hennessy where she was senior vp-consumer planning & innovation.
“It is an extremely interesting time to join Campari America,” she says. “Amidst the challenges our industry faces, Campari America is a rapidly expanding business, with many exciting, acquisitions, and fast-growing brands in highly desirable and diverse categories, like bourbon, tequila and aperitifs. Every brand wants to cement their status within the cultural fabric of consumers’ lives, and our diverse portfolio is already well on its way – whether it’s dominating summer and social feeds with a swath of Aperol Spritz orange vibrancy, supporting a world-class, global philanthropy program vis-à-vis Negroni Week, or launching a hot growth brand such as Espolòn Tequila.”