Monthly Archives: August 2020

El Mayor Tequila Extends Line with a Rum Cask Finish

Posted on August 17, 2020 by Joel Whitaker

El Mayor Tequila (Luxco) launched a new limited-edition variant, El Mayor Extra Añejo Rum Cask Finish. This new addition to the award-winning family of products is an ultra-premium handcrafted extra añejo tequila, aged a minimum of three and a half … Continue reading →

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Who & What —

Posted on August 5, 2020 by Joel Whitaker

Breakthru Beverage Group names former EVP of Corporate Strategy and Communications, Maggie Lapcewich, to the new role of Chief Growth Officer (CGO), working in close partnership with E. Lloyd Sobel who will transition from Chief Operating Officer to the role … Continue reading →

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DISCUS, Craft Assn. Set Annual Public Policy Conference

Posted on August 5, 2020 by Joel Whitaker

Distillers from across the country will gather virtually Sept. 15-16 for the distilled spirits industry’s annual Public Policy Conference co-hosted by the Distilled Spirits Council of the U.S, (DISCUS) and the American Craft Spirits Association (ACSA). Click here to register … Continue reading →

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375 Park Ave. Adds Misunderstood Whiskey to Portfolio

Posted on August 5, 2020 by Joel Whitaker

375 Park Avenue Spirits (Sazerac)  and Sazerac’s Bond & Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts. Misunderstood is an American whiskey blended with all natural ginger for a mellow finish … Continue reading →

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How One Distillery Is Giving Away Hand Sanitizer to Schools

Posted on August 5, 2020 by Joel Whitaker

For every 1,000 shares Casey Jones Distillery, Hopkinsville, Ky., gets on its Facebook page it gives away 10 cases of hand sanitizer to a school selected randomly.  The giveaway isn’t restricted to schools in the Hoppkinsville area.  “We want to … Continue reading →

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89% of On-Premise Outlets Open Last Weekend, BeerBoard Says

Posted on August 5, 2020 by Joel Whitaker

That’s a big improvement from the week of May 8-10 when just 16% of outlets were open. The latest numbers cover the weekend of July 31-Aug. 2.

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