Monthly Archives: August 2020

TTB Approvals Up 4.6% in 12 Months

Posted on August 17, 2020 by Joel Whitaker

That’s according to bw166, which said beer approvals through July totaled 41,700 products, up 7.4% in the 12 months through July.  Some 17,600 new spirits products won approval, up 21.7% over the past year, and 116,400 wine products were approved, up … Continue reading →

Posted in Alcohol & Tobacco Tax & Trade Bureau, New Products | Tagged | Comments Off on TTB Approvals Up 4.6% in 12 Months

Who & What —

Posted on August 17, 2020 by Joel Whitaker

Southern Glazer’s Wine & Spirits promoted Alan Ruiz to VP-Chains, California.  He’s been with the company for 24 years.

Posted in Uncategorized | Comments Off on Who & What —

Castle & Key Taps Wagstock

Posted on August 17, 2020 by Joel Whitaker

Castle & Key selected Wagstaff Media & Marketing to handle its brand public relations and marketing efforts.

Posted in Advertising | Tagged , | Comments Off on Castle & Key Taps Wagstock

Bonterra New Ads Highlight Climate-Friendly Practices

Posted on August 17, 2020 by Joel Whitaker

Bonterra‘s digitally focused “Tastes Like Saving the Planet” campaign is a departure from traditional mass-media wine promotion, appealing directly to consumers looking to change the world through their purchases. “Research indicates that consumers are more receptive when branded communications about sustainability- … Continue reading →

Posted in Advertising, Wine | Tagged , | Comments Off on Bonterra New Ads Highlight Climate-Friendly Practices

Snoop Dogg Spots to Unite Corona Brand Family

Posted on August 17, 2020 by Joel Whitaker

The new campaign is a take-off on Corona‘s label boast of being “La Cerveza Mas Fina” (the finest beer) and is named La Vida Mas Fina, the Fine Life. “You can’t choose everything in life, but you can still choose … Continue reading →

Posted in Advertising, beer | Tagged | Comments Off on Snoop Dogg Spots to Unite Corona Brand Family

Epic Wines to Acquire Vehrs Distributing

Posted on August 17, 2020 by Joel Whitaker

Epic Wines & Spirits, the full-service premium Santa Rose-based wholesaler, agreed to acquire Vehrs Distributing, Inc., an independently owned wholesaler of premium wine and craft spirits in Washington, Idaho, and Oregon. The alignment of the two companies enables Epic and … Continue reading →

Posted in Acquisitions | Tagged , | Comments Off on Epic Wines to Acquire Vehrs Distributing