Monthly Archives: January 2020

Drive-Thru Bev/al Pickup Advances in South Carolina

Posted on January 29, 2020 by Donna Whitaker

The State Senate Judiciary Committee approved, 17-4, a bill allowing curbside or drive thru pickup from a beer and wine seller when ordered online ahead of time.

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Molson Coors Makes Largest Big Game Ad Buy Since 2009

Posted on January 29, 2020 by Donna Whitaker

Molson Coors will be running TV sports for Saint Archer Gold in more than 70 markets during the Super Bowl telecast.  With a tagline of “Introducing a Light Beer Worth Holding

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Michelob Ultra’s New Super Bowl Commercial Teams with Jimmy Fallon

Posted on January 29, 2020 by Donna Whitaker

While Molson Coors is buying local spots across the country for the big game, Michelob Ultra‘s advertising will be part of the Super Bowl telecast.

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Jack Daniel’s Runs Super Bowl Ad in 8 Markets

Posted on January 29, 2020 by Donna Whitaker

The spot, developed with ad agency Arnold, highlights the brand’s heritage by spotlighting the people who are responsible for producing Jack Daniel’s and then turns the message on

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Bev/Al Brand Loyalty Increases

Posted on January 29, 2020 by Donna Whitaker

The latest data from BrandKeys, a marketing consultancy, found consumer loyalty to the Jose Cuervo brands was up 9%, to Jack Daniel’s , up 10%, to Miller Light, up 5%, to

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Food Tops Football as Reason to Attend Super Bowl Parties: Study

Posted on January 29, 2020 by Donna Whitaker

A recent survey commissioned by Farm Rich, looked at different types of Big Game gatherings and the psychology of those who attend, and the findings were surprising: the

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