Monthly Archives: April 2019

Grey Goose Launches 1st New Integrated Platform in Over a Decade

Lee Applbaum wants Grey Goose to be treated as a luxury vodka and says that image has been hurt by “price compression and clever, but misleading marketing. To fix that, he’s launching “Live

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Cavit Collection Intros a Sweet Red

Cavit Collection (Palm Bay International) introduces Cavit Sweet Red. Arriving just in time for spring, Cavit Sweet Red is made from a proprietary blend of indigenous red grapes cultivated in vineyards

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Hiatus Tequila Enters Missouri Through Major Brands

 The Midwest expansion announcement comes on the heels of the tequila’s successful, global, debut across New York and Florida earlier in 2019.

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What We’re Reading —

How to Succeed In Wine and Weed While some in the industry are attempting to sway consumers back towards wine, other brands and corporations are investing in

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North Carolina Mulls 7-Day Spirits Sales, Tastings

HB 91, would allow local ABC boards to set retail days and hours of operation as they choose. It would also permit preplanned tasting

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French Bev/Al Execs Pledge to Rebuild Notre Dame

Bernard Arnault, the CEO at LVMH, has pledged €200 million and Francois Pinnault €100 million to help rebuild Notre Dame.  No word yet on donations from Pernod Ricard.

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