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Monthly Archives: June 2017
New Amsterdam Vodka Launches Summer Ad Campaign
It’s one of the largest marketing campaigns in E&J Gallo Winery’s 84-year history. Gallo owns the brand. The campaign, “Pour Your Soul Out,” which champions those who share an unrestrained passion for everything they do, whether pursuing their dreams or … Continue reading
Posted in Seasonal celebrations, Spirits
Tagged Michael Sachs
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Russian Standard Touring Sponsor of Cirque du Soleil
Russian Standard Vodka signed a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada. The partnership between these two global brands spans across multiple platforms, including on-site event activation, co-branded content creation, … Continue reading
Posted in Spirits, Sponsorship
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Idaho Wines Fly Free on Alaska Air
Members of Alaska Airlines Mileage Plan can check one case of Idaho wine free of charge on Alaska Airlines and Horizon Air flights departing from Boise and Lewiston, Idaho. There is no charge to sign up for the mileage plan. … Continue reading
Where to Look for New Alcoholism Treatments? The Matrix
A new study in Biological Psychiatry may pave the way for treating alcohol addiction by reducing motivation to drink, rather than by altering the effects of alcohol itself. Led by Drs. Kasia Radwanska and Leszek Kaczmarek of the Nencki Institute, … Continue reading
Posted in Health
Tagged Drs. Kasia Radwanska and Leszek Kaczmarek
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Who & What –
Kimo Sabe Mezcal hired Oliver Luckett as chief social media strategist. He has been a consultant to Kimo Sabe for the past six months.
Forget All the Paris Accord Hysteria. It’s a Phony Deal
“No country is required by this agreement to do anything except what that country decided to do for itself.” That’s not some right-wing nut talking. That’s John Kerry, President Obama’s secretary of state, who negotiated the agreement on the CBS … Continue reading
Posted in FYI, Trade Agreements
Tagged cbs evening news, john kerry, paris accords
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