Monthly Archives: May 2017

House Wines Moves to Can

Posted on May 3, 2017 by Donna Whitaker

But the brand — one of the first to adopt the three-liter box package – is keeping the box. Why add cans to the packaging mix?  Cans guarantee fresh wine and cater to the grab-and-go lifestyle of active wine consumers, making … Continue reading →

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Jura Whisky Launches New Line in U.S.

Posted on May 3, 2017 by Donna Whitaker

Jura Whisky launched Jura 10, an exceptional Island Single Malt Scotch Whisky and the first release in Jura’s new core line for the U.S.  Hailing from one of the oldest distilleries in Scotland, this whisky marries peated and unpeated malt … Continue reading →

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Why Jagermeister’s New Global Identity May Fall Flat

Posted on May 3, 2017 by Donna Whitaker

For the first time in its history, Jägermeister  has rebranded itself.  Because of the difference in cultures, it runs the risk of falling flat in Asia, much of Africa and South America. The U.S. launch involves a creative platform, coined, … Continue reading →

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How (And Why) Tequila Ocho Protects Bats

Posted on May 3, 2017 by Donna Whitaker

Tequila Ocho and two other tequila makers are participating in a bat-friendly pilot program designed to protect Mexico’s threatened species. The first vintage release of bat friendly Tequila Ocho from the 2016 Puerta del Aire estate is now available on … Continue reading →

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Voters Ready to Check Off Death Tax, Many Deductions

Posted on May 2, 2017 by Donna Whitaker

Voters are receptive to President Trump’s proposal to kill the federal “death tax” and to eliminate most income tax deductions in exchange for a higher initial standard deduction. Forty-six percent (46%) of Likely U.S. Voters favor the elimination of the … Continue reading →

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How Amazon Is Dismembering Retail – and Brands

Posted on May 2, 2017 by Donna Whitaker

If you’re a retailer, there’s no good news here.  But it’s worth watching, anyway.

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