Monthly Archives: June 2016

Newcastle Brown Ale Intros 3rd Limited Edition Variety Pack

Posted on June 2, 2016 by Joel Whitaker

Newcastle Brown Ale introduces its third, limited-edition variety pack brewed in collaboration with Newcastle’s sister brewery, Caledonian, one of the oldest and most respected breweries in the U.K. Available at retail beginning this May, Newcastle’s Variety Pack Batch #3 will … Continue reading →

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Integrated Beverage Group Intros Knockoff Wines

Posted on June 2, 2016 by Joel Whitaker

Integrated Beverage Group (IBG), Denver, launched Replica wines. IBG partnered with Ellipse Analytics, an independent, ISO 17025 accredited analytical chemistry laboratory, to compile what could be the world’s largest database of taste and aroma information relating to wines and other alcoholic … Continue reading →

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Mexico’s Pavo Real Wines Enters the U.S.

Posted on June 2, 2016 by Joel Whitaker

It’s the first time Mexican wines have crossed the Guadelupe River, the Pernod Ricard winery says. “Mexican wines are the next trending alcohol beverage, in conjunction with high-end Mexican eateries”, says founder Elliott Sutton. “It is my passion to bring … Continue reading →

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Smart Beer Intros a New IPA

Posted on June 2, 2016 by Joel Whitaker

Smart Beer’s Organic IPA joins the brand’s Organic Golden Ale. Smart Beer founder Gabriel Heymann, a certified yoga instructor and former touring musician, devised the brand as a means to bridge the gap between his health-conscious, active lifestyle and his … Continue reading →

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VDKA 6100 Picks Purple for P.R.

Posted on June 2, 2016 by Joel Whitaker

Purple, a New York City public relations firm, is now overseeing the North American public relations for premium vodka brand VDKA 6100, a gluten-free, sugar-free and lactose-free spirit distilled from whey. VDKA 6100 was created in the U.S. but is … Continue reading →

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Tequila Avion Launches New Brand Platform, Yo/Elevado

Posted on June 2, 2016 by Joel Whitaker

Yo/Elevado is brought to life in a new campaign “Tequila Elevado a un Arte,” which explores what happens when one stops worrying about time and efficiency and strives to elevate tequila to an art. The campaign celebrates the inefficiency of … Continue reading →

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