Zamora Company USA said it is importing, selling and marketing the full line of Don Papa rums in the U.S., effective June 1.
Last year, Zamora Company USA signed a national alignment with Southern Glazer’s Wine & Spirits to distribute its luxury wine and spirits portfolio in 41 U.S. markets. Zamora also works with other top wholesalers such as Horizon Beverage Group in the Northeast.
Led by Don Papa 7-year-old and Don Papa 10-year-old, Don Papa is the fastest-growing super-premium rum brand in the world, with global volume of 170,000 nine-liter cases in 2019, a 30% increase from 2018. Since 2016, Don Papa has grown at 61% compound annual growth rate, and in the U.S., focusing on the key markets of New York, California and Massachusetts, the brand posted growth of 82% last year.
“Super-premium rum is a clear growth category in the U.S. and without question, Don Papa is probably the most exciting and original rum brand on the market,” says Bill Corbett, CEO of Zamora Co. USA.
Don Papa is an award-winning aged rum produced in the Philippines, on the majestic island of Negros Occidental. This lush and fertile land, known colloquially as “Sugarlandia,” is where sugarcane has thrived for centuries. The rum is characterized by its sweeter signature style, perfect for enjoying neat or on the rocks, in a high ball, or in a range of classic cocktails, and the distinctive Don Papa label is beautifully inspired by the animals and plants of the island.
Zamora’s other spirits include Licor 43, Martin Miller’s gin, Double Cross vodka, Yellow Rose whiskey, Lolea sangria, and Villa Massa limoncello.
Established in 2012, Don Papa is owned by the UK-based Bleeding Heart Rum Co., and is available in 25 markets across the globe.